Did you know that animated explainer videos are a great tool to attract visitors to your site and tell them about the great benefits and amazing features of your service or products? Are you aware that using explainer videos can really push your brand or business up and get you positive results? Let’s find out why explainer videos is a great way to get your message out to your potential clients.
A recent research was conducted by the Nielsen Research Training and Consulting Group stating that the average user spends about 10-20 seconds on a site if there is no compelling reason to stay longer. The first 10 seconds are very critical for giving the user this reason to stay by clearly setting out your brand’s value proposition.
With only a short period of time, you really cannot rely on content and graphic always just to attract your audience’s attention. If you are unique from the rest of your competitors, say you offer a unique product or service, then show it to the world. Most of your audience do not have time or desire to research further why they need your offer.
Why Is An Explainer Video Works Better?
Let’s tackle this psychologically.
FACT: 20% of people remember the information they read and 10% remember what they heard.
FACT: Internet readers pay close attention to information that is in the form of images.
FACT: Visual information is processed 60,000 times faster compared to text.
So, based on the facts above, you now understand that text and audio are not as effective as non-verbal communication and when it comes to influence, it is not as strong.
Having an animated explainer video is more effective in clearly articulating your service or product, plus the information retention of the viewers is much higher than just reading texts. It also takes less time to digest more information using videos than reading.
Besides, animated explainer videos do not just involve visual communication but also audio which can significantly enhance one’s perception. So, what can it do to your online marketing campaign? Well, as a digital marketing company and a video creation specialist here at Reelmedia, it offers a lot of benefits.
Here are the statistics from Wyzowl’s video marketing statistics last 2018, where they surveyed 570 unique respondents last December of 2017.
* 99% of businesses that used videos continued till 2018
* 85% of businesses use video as a crucial part of their marketing strategy
* 82% of businesses spend more on video marketing in 2018
* 78% of businesses stated that videos give them a positive ROI
Here is the video effectiveness for business development:
* 97% of marketers claimed that video has helped increased the user understanding about their service or products
* 75% claimed it helped increase their sales
* 47% claimed that video helped reduce their support queries
* 76% claimed that it increased their traffic
* 80% of the marketers say that it lessened the bounce rate and increased the average visit duration on their website
The data showed that video indeed helped push up their marketing efforts and bring more positive results compared to just texts and images.
So, if you want your brand to have a stronger presence, you should try video marketing, may it be explainer videos, commercial type videos, or corporate videos. To make it powerful, you have to be clear about your message and what you want people to know about your products or services.